Dragon Delights Food Truck Brand Identity
I developed a comprehensive brand identity and marketing strategy for Dragon Delights, a fantasy-themed food truck specializing in spicy Asian cuisine. The project involved creating a logo, vehicle wrap, menu design, packaging, employee uniforms, and various marketing materials, all unified by a cohesive visual identity inspired by Dungeons & Dragons. Through audience research, I targeted adults aged 18 to 34 who enjoy spicy food, leading to a unique brand presence that effectively combined fantasy elements with culinary excitement.