Category: Brand Systems

This category features projects focused on creating cohesive brand identity systems that help businesses, startups, content creators, and streamers build recognizable and consistent visual identities. Each case study explores the strategic thinking behind the design process, from developing logos and typography to establishing color palettes, visual guidelines, and supporting assets that work together across every touch point.

You’ll also find examples of complete brand kits designed to make implementation simple and consistent. These collections include the essential files, guidelines, and visual elements needed to maintain a professional presence across websites, social media, print materials, packaging, and marketing campaigns.

Whether you’re looking for inspiration or considering working with Laurel Crown Graphics, these projects demonstrate how a thoughtfully planned brand system creates clarity, strengthens recognition, and provides a foundation for long-term business growth.

Dragon Delights Food Truck Brand Identity

Dragon Delights Logo Icon. No text

I developed a comprehensive brand identity and marketing strategy for Dragon Delights, a fantasy-themed food truck specializing in spicy Asian cuisine. The project involved creating a logo, vehicle wrap, menu design, packaging, employee uniforms, and various marketing materials, all unified by a cohesive visual identity inspired by Dungeons & Dragons. Through audience research, I targeted adults aged 18 to 34 who enjoy spicy food, leading to a unique brand presence that effectively combined fantasy elements with culinary excitement.